We are working with the international software giant to devise and implement an impactful CSR sports strategy in order to help achieve their objective of equipping the world’s youth with skills to tackle society’s problems and thrive in the digital economy.
We work with:
- Foundations and charities interested in using sport to engage new groups, markets and partners
- Sports teams and leagues looking for fresh approaches to serve their local community and expand their global presence in a genuine way
- Brands and companies that want to integrate sport in innovative ways across CSR and business strategies
- Governing bodies, Host Cities, and Federations that want to make their mark by making a difference
- Sporting celebrities and talent who desire to align themselves with meaningful causes and develop their own philanthropic identity
We are helping ESPN create its first-ever global corporate citizenship programme through managing access and leadership in sport projects across Latin America, India and beyond. We also support ESPN in developing ways to showcase, communicate and promote this approach internally and externally.
We are working with the global financial services provider to change attitudes to mental health through sport. The strategy will use household sporting names, that millions of fans identify with, to de-stigmatise the subject of mental health and help engage people in constructive conversations. The campaign will also achieve the company's business objective of signposting employers to preventative and support services for staff.
We helped with the launch of the Forward Institute, an initiative that is aiming to equip the next generation of leaders with skills to overcome economic, societal and environmental challenges faced by scale organisations in the 21st century. We helped identify key partners and developed the initial communications and narrative strategy, aimed at building momentum for responsible leadership among the most highly recognised and respected businesses in the UK. Our work with them culminated in designing an incredibly exciting launch which engaged some of the most senior leaders in the country and made stops at the Bank of England, the Tate Modern, and the Mayor of London's City Hall.
We support BT in designing special events on social change, business, and sport. We design panel discussions, inspirational talks, and creative thinking to engage the appropriate audience around social change and sport. Recently, we created a for-TV production called Moving Futures, which brought together World Economic Forum Global Shapers, Young Global Leaders, and influencers in the sport industry to re-engage the WEF community in the discussion around sport as a socio-economic tool and to lobby for it to be on the agenda at DAVOS, supported by and broadcast on BT Sport. Currently we are working with BT to support them on content around the International Festival of Business.
Cámara de Diputados (the Mexican government's Chamber of Deputies) appointeded thinkBeyond to curate the discussion and bring together an international delegation of senior influencers across CSR, sport, business and government at Beyond Sport Mexico – held in Mexico City. Beyond Sport Mexico was the inaugural gathering of its kind in the country in a region of the world that has developed truly innovative and ground-breaking sport for development work throughout its communities.
NASDC is a global network of organisations working to tackle crime through sport. thinkBeyond is supporting the Alliance in raising its membership, profile, reach, impact and revenue globally, particularly in the United States, through narrative advisory, developing a specific membership offer for the United States and unlocking networking, positioning and speaking opportunities to drive awareness and engagement.
A previous Beyond Sport Award winner, Kick4Life, are looking to utilise their considerable experience in developing and delivering sport for change programmes, and diversifying income, by developing a consultancy to help others in the field. thinkBeyond will assist in developing the core ideas, packaging the consultancy offering and nurturing networks for Kick4Life to work within.
thinkBeyond was engaged by UN Patron of the Oceans, Lewis Pugh, to support The Long Swim - a campaign to secure 30% of the world’s oceans as Marine Protected Areas by 2030. The focus of this was a series of long distance swim challenges, the first of which was to swim the full length of the English Channel. The project is ongoing, and we are in advanced discussions with three global brands and a major UK broadcaster. We will negotiate and contract these partnerships and then remain on board as the contact point to ensure that partners are able to activate smoothly, generating maximum return on investment and successful partnerships for the Lewis Pugh Foundation that we aim to extend well beyond this initial challenge.
The power of sport gave Michael Johnson the opportunity to succeed – not just on the track as a multi-Olympic Gold Medallist and World Record breaker, but in life as a successful college athlete and now as a businessman. We are working with Michael to make these opportunities possible for young people who may have the potential and determination to succeed, but are without the support, resources and access to make their dreams a reality.
Kate and Helen Richardson-Walsh won Olympic Gold in Rio 2016 as part of the women’s hockey team. Whilst both are successful speakers and advocates in their own right, the duo have commissioned thinkBeyond to create and deliver a strategy that allows them to make an impact on the social issues close to their hearts by using their unique profile and reach.
We worked with the NHL and the NHLPA to develop their first-ever collaborative event Hockey Sense around the World Cup of Hockey 2016 in Toronto, which looked at how the sport could better address the key issues of diversity, inclusion, and environmental sustainability. We helped them develop the content, managed the logistics, and captured key outcomes, recommendations and ways the league can move forward to make a bigger impact on these important topics.
thinkBeyond has been appointed by the English Federation of Disability Sport to curate and deliver content for their Making Active Lives Possible forum in June 2018 at The Kia Oval. The event will convene decisions makers, influencers, practitioners and advocates to uncover why disabled people and people with long-term health conditions remain one of the most challenging groups to engage in sport and physical activity. Through motivational personal stories, engaging panels and interactive discussions, attendees will be encouraged to be part of solutions that ensure the number of active disabled people starts to rise.
thinkBeyond were commissioned by Bloomberg to create a community-led initiative for their corporate race series the Square Mile Relay. We are developing and implementing ‘The Extra Mile’ program in 11 different financial districts, that combines sporting curriculum with tackling a unique social issue in each city. So far, we have teamed up with NGOs to deliver volunteer days and programming with children from marginalized communities in Sydney and New York.
We helped this global employment charity carry out a mapping of the sport sector and how they could use sport better to attain new partners and reach new audiences, thus increasing their impact through their renowned curriculum that provides enterprise and job readiness skills for youth across the world.
In January 2018 Special Olympics Europe Eurasia hosted a forum on refugees with intellectual disabilities - On the Margins. thinkBeyond was responsible for delivery of the event, including content curation, speaker and delegate management, on the day hosting and branding and communications.
Welsh Rugby Union has appointed thinkBeyond to support their work in educating and empowering communities beyond the field of play, and in turn attain positive commercial objectives, through the enhancement and packaging of their Community Game Strategy.
We are working with international NGO, Free2Run, to refine their messaging and narrative voice, as well as creating opportunities for Free2Run to reach new audiences and garner further investment. Free2Run works with women affected by conflict.
We are helping develop Virgin Sport’s social responsibility strategy which aims to empower people with shared experiences that make a difference both in their community and globally through sport.
thinkBeyond has been appointed by the Greater London Authority to carry out a piece of desktop research to identify and analyse projects and investment programmes that use sport to achieve social integration outcomes. The purpose of the research is to understand the key elements of successful sport for social integration initiatives to inform the development of the GLA’s new sport for social integration investment programme.
thinkBeyond are helping WWE to choose and celebrate 'Heroes' in local communities in cities around the world, where they are holding their international tour in 2018. These 'Heroes' are young people who, through sport, have created positive social change in their communities.
We support the development of 'One Team', Euroleague Basketball's CSR programme, which uses basketball to achieve real social impact in communities. With an innovative model of interconnected-ness across an entire continent, Euroleague Basketball and its clubs have developed a complete CSR program that brings together activities from each team in an integrated, impactful way, working under the theme of "community integration".
We are helping NFL develop meaningful content for the NFL's community relations gathering with all of their teams - ensuring best practices from across the world of sport and social change is shared, and enabling the league's overall community engagement work to continue to grow and improve.
We are working with this exciting organisation to help raise awareness, engage new partners, and further develop the narrative around its multiple programmes that use dance, cricket, rugby and innovation to provide young people from disadvantaged backgrounds with opportunities in work and education. Some specific examples of work we've done for them include: partnering them up with some interesting funders; designed a social media strategy in their first year as "Change Foundation" that empowered their beneficiaries; and currently helping them design a new concept that will take the rugby world by storm.
We helped the IOC make sure that its Sport for All programme was as effective as possible, reaching beyond the immediate community to ensure that the organisations receiving support were strategically relevant, represented the correct geographical distribution and elevated best practice examples from across the industry.
Saracens have commissioned thinkBeyond to help them better understand how to commercialise their community work, and where they may need to diversify and become more focused.
World Rugby has appointed thinkBeyond to support their work in educating and empowering communities around the world through rugby, and in turn attain positive commercial objectives, through the enhancement and packaging of their CSR strategies.
Leadership Through Sport & Business is a national social mobility charity that gives bright, ambitious young people who face disadvantage access to careers in accounting and finance. thinkBeyond are helping LTSB to realign their messaging to highlight how they use sport in their programming to improve the outlook and career opportunities for their students.
Skills2achieve is a planning and assessment tool for primary schools and special schools. thinkBeyond is helping the organisation grow its reach by developing its messaging to reflect the value it has to teachers, parents and pupils. In addition, the thinkBeyond network will provide skills2achieve the opportunities to grow and reach new audiences.
We developed a community sport-focused employee engagement template for the luxury gym that allowed their staff to connect with local sport-for-development charities that aligned with their values, specific to their market and city. We researched staff interest and objectives, identified and recommended potential partners, and facilitated the programme.
We are working with the landmine awareness and education organisation, which delivers programmes in places like Iraq, Lebanon, Laos, Cambodia and Jordan on revamping their communications and partnership strategies, to enable them to spread their message further and engage a wider audience in their exciting and courageous work. We're also working with them to roll-out their award-winning programme to new countries and territories, and manage the impact they are having on communities.
We worked with the renowned consultancy as a specialist in sport for social change with a key government client that was developing its national sport and youth strategy. We lent our expertise, network, and strategic capabilities to form recommendations, back it up with hard facts, and develop solutions that were integrated into EY's larger strategy.