Ed Hubbard

Ed is an expert in designing strategies and programmes that maximise the positive impact of sport and physical activity. After spending the early years of his career working and training in project management for major multinationals, Ed has worked across the sport and physical activity landscape, helping organisations deliver and evidence value and long-term sustainability.

Using skills in facilitation, strategic planning and impact measurement, Ed has led projects on behalf of the UK Government, Sport England, National Governing Bodies of Sport and major-event rights holders, as well as some of the most influential brands in sport. Key recent projects have included leading impact evaluations for major UK sports events, measuring the social value and impact of national sport and fitness industries, as well as writing UK-wide investment strategies for grassroots sport.

Underpinned by a fundamental belief that everybody should be able to enjoy the benefits of sport and physical activity, Ed is passionate about building the case for investment and advocacy, especially for those who have previously had unequal access to opportunities.