Disney Latin America

Disney LatAm wanted to fundamentally re-look at their social impact strategy in Latin America. They needed a clear, concise and systematic strategy allowing for measurable impact that could be easily communicated.

We undertook a full review of their current strategy, speaking to key internal stakeholders and undertaking a review of the Latin American landscape on social issues and positioning of other major brands.

We developed a theory of change, a new strategic framework and simple, impactful messaging hierarchy which enables them to align everything that they do and communicate it effectively.

Our three-step strategy development process included:

1.Discovery: were we looked at Current Activities, Landscape Mapping and Stakeholder Engagement;

2.Analysis: where we did Gap & Need Identification and Narrative Development;

3.Output: where we presented Programming and Implementation Recommendations and Plan.

In addition, we created a decision-making tool that provides them with a way of ensuring their grants and programmes always ladder up to the ultimate impact Disney want to create. Finally, we provided a comms framework for use internally to ensure all their teams are aligned in the way they talk about the work.

The new strategy was signed off by all of Disney’s internal stakeholders and we were subsequently asked to support the global team as they were undergoing a similar process.