Our News

We continue to revolutionise the use of sport to create a more healthy, equitable, and sustainable world. Below are some articles on our latest thoughts, client work and achievements.

Nominations Open for the 2023 ESPN Billie Jean King Youth Leadership Award

April 14, 2023 As part of the prestigious 2023 ESPYS […]

Rexona Breaking Limits Programme Training Series – now live in 5 countries

According to the World Health Organisation, 80% of the world’s […]

Press Release | The North Face appoints thinkBeyond to help expand diversity in outdoor exploration

thinkBeyond has been appointed by The North Face to launch […]

Opinion | #ChooseToChallenge has to be more than a hashtag to make sport inclusive for all women

We are seeing an increase in delivery of programmes across […]

Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success

The influence and social media reach of sports women and […]

Sponsors and sports must do more to protect the mental health of athletes like Naomi Osaka

Naomi Osaka’s withdrawal from the French Open on mental health […]

Amid Super League civil war, did the social media racism blackouts have any effect?

Last week, Swansea City made a bold statement by holding […]

Opinion: The importance of sport in the post-Covid rebuild

The impact Covid-19 has had on communities has been devastating. […]

Opinion: How to Launch a New Brand That Delivers Purpose

Mieke Evans Often we see established brands incorporate ‘good’ into […]

Opinion: The Importance of Sport in Corporate Strategies

Pete Fitzboydon Now, more than ever, being a responsible business […]

Opinion: How Sport Must Support Communities as Grassroots Return

Radha Balani Finally, sport has returned to the heart of […]

Empower the athlete’s voice by protecting their mental health

Sport is playing an important role in the mental health […]