Rexona Breaking Limits Programme Training Series – now live in 5 countries

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According to the World Health Organisation, 80% of the world’s adolescent population is not active enough*. And 7 in 10 people find self-doubt gets in the way of trying something new based on Rexona Movement Research conducted by Edelman Intelligence (April 2020). This is something that that Unilever antiperspirant and deodorant brand, Rexona, is fighting to change through its Breaking Limits Programme.

Rexona believes in the power of movement to transform lives, but recognises not everyone is free to move however they want. Cultural stereotypes based on gender, race, sexuality and perceived ability dictate who society considers an “acceptable” mover to be. These narrow views impact people’s confidence and opportunity to move.

That is why our sister-agency Beyond Sport partnered with Rexona – also known as Sure, Degree or Shield, depending on where you are in the world – on the Breaking Limits Programme.

Launched on 6 April 2021 International Day of Sport for Development and Peace – the cutting-edge programme uses sport and physical activity to equip young people with the confidence and opportunity to move more by giving them access to positive role models, community and a safe space to move.

The Rexona Breaking Limits Programme is comprised of:

  • Rexona Breaking Limits Training Series – a series of free, digital training modules co-created in partnership with leading sport for development NGO’s. The Training Series tackles some of the biggest issues holding young people back from moving, such as inequality, lack of access, discrimination, and lack of confidence.

  • Partnerships with non-profit organisations – grassroots organisations that use sport and physical activity to achieve positive outcomes amongst the young people they reach. Coaches from these organisations engage in the Training Series, and partners receive capacity-building grants to enhance their programmes and expand their reach.

The initiative includes powerful partnerships across 5 countries – USA, UK, Brazil, Argentina, and Mexico. Organisations including Coaches Across Continents, Sported, UmRio, La Nuestra Fútbol Feministsa, and Fútbol Más, will ensure that the programme is able to reach those most in need of support, specifically those who experience barriers to movement as a result of race, gender and perceived ability.

Free to access digital training series for coaches, community leaders and mentors

The Breaking Limits Training Series is designed to upskill coaches, community leaders and mentors with the tools to inspire confidence and opportunity in young people through movement-based programmes.

The skills developed through the series will give these individuals the power to fuel long-term, positive behaviour change that will ultimately transform both themselves and the lives of the young people they reach.

The content series includes a range of topics including how to build confidence and opportunity, disability inclusion, gender equality, LGBTQ+ inclusion, with more content being added along the way.

These training sites are completely free to access and use, all you need to do is register to gain access to the content. Users can also download a certificate of completion as proof of professional development. To access the content in your country, see below.


Argentina: https://rompiendolimites.rexona.com/es-AR/
Brazil: https://quebrandobarreiras.rexona.com.br/pt-BR/
Mexico: https://rompiendolimites.rexona.com/es-MX/
UK: https://breakinglimits.suredeodorant.co.uk/en-GB/
USA: https://breakinglimits.degreedeodorant.com/en-US/

*Source: https://www.who.int/news-room/fact-sheets/detail/physical-activity