Press Release | The North Face appoints thinkBeyond to help expand diversity in outdoor exploration

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thinkBeyond has been appointed by The North Face to launch and support the work of the EMEA Explore Fund Council, a platform designed to help shape a more equitable outdoors for future generations.

The North Face Explore Fund Council is a global project armed with a $7m fund to improve diversity, equity, and inclusion (DEI) efforts and expand access to outdoor exploration.

This month has seen thinkBeyond work closely with the world leading outdoor brand to unveil the EMEA Council Members who will use their expertise and influence across a breadth of sectors including sport, academia, the media and more, to support in breaking down systemic barriers to exploration.

thinkBeyond is a leading social impact and sustainability consultancy that supports leaders and organisations to make a positive impact on the world in, and through, sport. Positioned at the intersection of social change and business growth, they help organisations around the world adapt to the growing responsibilities they have to society and the environment.

thinkBeyond has assisted The North Face with the content and communications development for the EMEA Council Members announcement. Following the launch, thinkBeyond will be responsible for the design and facilitation of a set of summits where the council members will convene to develop a set of recommendations to support equitable, culturally relevant exploration.

thinkBeyond will also develop and oversee the process through which the Council will select non-profit organisations to receive funding. This funding will enable these charities to pilot initiatives that facilitate inclusive exploration within traditionally excluded black and minority ethnic communities in the outdoors.

Radha Balani, Director of Design and Facilitation at thinkBeyond said: “We are committed to supporting our clients to make a positive impact on society and the planet, so we are incredibly excited to be working with an iconic brand like The North Face on this important project.

“We know that outdoor adventure and exploration, like all sport, can greatly benefit and enhance lives. Sadly, as it stands, these outdoor spaces are greatly underrepresented by those from diverse backgrounds and it’s past time for us all to change the landscape. The Explore Fund will generate positive experiences, create meaningful change and ultimately shift the landscape for the better.”

For more information, please contact: Nick Rewcastle, [email protected]

October 2021