{"id":560,"date":"2022-09-29T16:19:16","date_gmt":"2022-09-29T16:19:16","guid":{"rendered":"https:\/\/canyouthinkbeyond.com\/?p=560"},"modified":"2022-09-29T16:20:24","modified_gmt":"2022-09-29T16:20:24","slug":"rexona-breaking-limits-programme-training-series-now-live-in-5-countries","status":"publish","type":"post","link":"https:\/\/canyouthinkbeyond.com\/rexona-breaking-limits-programme-training-series-now-live-in-5-countries\/","title":{"rendered":"Rexona Breaking Limits Programme Training Series \u2013 now live in 5 countries"},"content":{"rendered":"\n

According to the World Health Organisation, 80% of the world\u2019s adolescent population is not active enough*. And 7 in 10 people find self-doubt gets in the way of trying something new based on Rexona Movement Research conducted by Edelman Intelligence (April 2020). This is something that that Unilever antiperspirant and deodorant brand, Rexona, is fighting to change through its Breaking Limits Programme<\/a>.<\/p>\n\n\n\n

Rexona believes in the power of movement to transform lives, but recognises not everyone is free to move however they want. Cultural stereotypes based on gender, race, sexuality and perceived ability dictate who society considers an \u201cacceptable\u201d mover to be. These narrow views impact people\u2019s confidence and opportunity to move.<\/p><\/blockquote>\n\n\n\n

That is why our sister-agency Beyond Sport<\/a> partnered with Rexona – also known as Sure, Degree or Shield, depending on where you are in the world – on the Breaking Limits Programme<\/a>.

Launched on 6 April 2021 International Day of Sport for Development and Peace \u2013 the cutting-edge programme uses sport and physical activity to equip young people with the confidence and opportunity to move more by giving them access to positive role models, community and a safe space to move.<\/p>\n\n\n\n

The Rexona Breaking Limits Programme is comprised of:<\/h2>\n\n\n\n