Our News

We continue to revolutionise the use of sport to create a more healthy, equitable, and sustainable world. Below are some articles on our latest thoughts, client work and achievements.

Rexona Breaking Limits Programme Training Series – now live in 5 countries

According to the World Health Organisation, 80% of the world’s […]

Press Release | The North Face appoints thinkBeyond to help expand diversity in outdoor exploration

thinkBeyond has been appointed by The North Face to launch […]

Opinion | #ChooseToChallenge has to be more than a hashtag to make sport inclusive for all women

We are seeing an increase in delivery of programmes across […]

Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success

The influence and social media reach of sports women and […]

Sponsors and sports must do more to protect the mental health of athletes like Naomi Osaka

Naomi Osaka’s withdrawal from the French Open on mental health […]

Amid Super League civil war, did the social media racism blackouts have any effect?

Last week, Swansea City made a bold statement by holding […]

Opinion: The importance of sport in the post-Covid rebuild

The impact Covid-19 has had on communities has been devastating. […]

Opinion: How to Launch a New Brand That Delivers Purpose

Mieke Evans Often we see established brands incorporate ‘good’ into […]

Opinion: The Importance of Sport in Corporate Strategies

Pete Fitzboydon Now, more than ever, being a responsible business […]

Opinion: How Sport Must Support Communities as Grassroots Return

Radha Balani Finally, sport has returned to the heart of […]

Empower the athlete’s voice by protecting their mental health

Sport is playing an important role in the mental health […]